privacy

Data protection

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is given in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Contact

Responsible
Contact us if you wish. Responsible for data processing is: , ,  , ,

Customer contact via e-mail
If you initiate business contact with us by e-mail, we will only collect your personal data (name, e-mail address, message text) to the extent you have made them available. The data processing serves to process and answer your contact request.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Article 6 (1) (f) GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you have provided. The data processing serves the purpose of establishing contact.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Article 6 (1) (f) GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.


Customer Account Orders

customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and to simplify order processing. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your customer account will then be deleted.

Advertising

Use of the e-mail address for sending newsletters
Irrespective of contract processing, we use your e-mail address exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Use of email address for sending direct mail
We use your e-mail address, which we received as part of the sale of goods or services, for the electronic transmission of advertising for our own goods or services that are similar to those that you have already purchased from us, insofar as you have these have not objected to its use. The provision of the e-mail address is required for the conclusion of the contract. Non-provision means that no contract can be concluded. The processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the promotional e-mail. There are no costs for this other than the transmission costs according to the basic tariffs.


merchandise management

Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
JTL Software GmbH, Rheinstr. 7, 41836 Hueckelhoven
transmitted.


payment service provider Credit Report

Use of the Shopware Cookie Consent Manager
We use the Cookie Consent Manager from shopware AG (Ebbinghoff 10, 48624 Schöppingen; "Shopware") on our website.
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, and to make use of your right of withdrawal for consent that has already been given. Data processing serves the purpose of obtaining and documenting the necessary consent to data processing and thus complying with legal obligations. Cookies can be used. User information, including your IP address, is collected and transmitted to Shopware. This data will not be passed on to other third parties.
The data is processed to fulfill a legal obligation on the basis of Article 6 (1) (c) GDPR.
You can find more information on data protection at Shopware at: https://www.shopware.com/de/datenschutz/.


Analysis advertising tracking affiliate

Use of Google Analytics
We use the web analytics service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. Among other things, the following information can be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website via which you visit our website). visited the website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/ . Both Google and US government agencies have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can prevent the data generated by Google Analytics and related to your use of the website (including your IP address) from being sent to Google and the processing of this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must opt-out on all systems and devices used for this to have full effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics .
You can find more information on the terms of use and data protection under https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/ as well as below https://policies.google.com/technologies/cookies?hl=de .

Using Hotjar
We use the analysis tool of Hotjar Ldt on our website. (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; “Hotjar”).
The data processing serves the purpose of the needs-based design, optimization and analysis of our website.
The tool is used to randomly record the movements of site visitors on the website. This creates a log of mouse movements, scrolling behavior, length of stay and clicks on the website (so-called heat map).
Hotjar uses cookies, among other things, for this purpose. Among other things, the following information can be collected: IP address (in anonymous form), information about the device you are using (screen size, devices, unique device identifier), information about the browser you are using, location data (only for the country), preferred language to display the website, operating system used. Detailed information on the cookies used, their function and the storage period can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies
User profiles are created from this data under a pseudonym. The data is not used to personally identify the visitor to the website and is not combined with the personal data of the bearer of the pseudonym. Hotjar is contractually prohibited from using the collected data to sell to other third parties.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of appropriate protective measures. Hotjar will provide you with further information on the measures taken on request.
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
To prevent Hotjar from collecting and storing data, you can: https://www.hotjar.com/legal/compliance/opt-out  set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must implement the opt-out cookie on all systems and devices used so that this works across devices. If you delete the opt-out cookie, data will be sent to Hotjar again.
Further information on data protection when using Hotjar can be found here: https://www.hotjar.com/legal/policies/privacy#enduserenglish

Using the Facebook Pixel
We use the "Custom Audiences" remarketing function of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook") on our website.
Meta Platforms Ireland and we are jointly responsible for the collection of your data that takes place when the service is integrated and the transmission of this data to Facebook. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is under https://www.facebook.com/legal/controller_addendum callable. According to this, we are particularly responsible for fulfilling the information obligations in accordance with Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for complying with the obligations in accordance with Art. 33 , 34 GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Meta Platforms Ireland is responsible for enabling the rights of data subjects in accordance with Art. 15 - 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a violation of personal data protection affects Meta Platforms Ireland's obligations under the Joint Processing Agreement.
The purpose of the application is to target visitors to the website with interest-based advertising on the social network Facebook. For this purpose, the Facebook remarketing tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads. Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum .
Cookies or comparable technologies are used with your consent on the basis of Section 25 (1) sentence 1 TTDSG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation.
You can find more information about the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook's data protection information at https://www.facebook.com/about/privacy/ .

Use of the ADCELL Affiliate Program
We use the partner program "ADCELL" of Firstlead GmbH (Rosenfelder Str. 15-16, 10315 Berlin; "ADCELL").
ADCELL and we are jointly responsible for the collection of your data that takes place during the integration of the service and the transmission of this data to ADCELL. The basis for this is an agreement between us and ADCELL on the joint processing of personal data. The agreement is under https://www.adcell.de/datenverarbeitung callable. According to this, we and ADCELL are equally responsible for fulfilling the obligations under the GDPR, in particular for fulfilling the information obligations under Art. 13, 14 GDPR and for granting the rights of those affected under Art. 15 - 21 GDPR.
If you click on an ad with an affiliate link, ADCELL will place a conversion tracking cookie on your computer. The cookies serve the purpose of correct billing within the framework of the partner program by recording the success of an advertising medium. The cookies recognize that you have clicked on the ad and the origin of the order from the advertiser can be traced. ADCELL also uses so-called tracking pixels. This allows information such as visitor traffic on the pages to be evaluated.
The information generated by cookies and tracking pixels about the use of this website (including the IP address) and the delivery of advertising formats is transmitted to an ADCELL server and stored there. Among other things, ADCELL can recognize that the partner link on this website was clicked. Under certain circumstances, ADCELL can pass on this (anonymized) information to contractual partners, but data such as the IP address is not merged with other stored data.
Cookies or comparable technologies are used with your consent on the basis of Section 25 (1) sentence 1 TTDSG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation.


Plugins and Miscellaneous

Data subject rights and storage period

Duration of storage
After completion of the contract, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.

rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to the processing based on Art. 6 Para. 1 f GDPR and to processing for the purpose of direct advertising.

Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 lit. f GDPR, you have the right to object to this processing at any time for reasons that arise from your particular situation with effect for the future.
After an objection has been raised, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been raised, we will stop processing the data concerned for the purpose of direct advertising.

last update: 29.11.2022